I did a thing not long ago. As much as I fancy myself being future-forward, tech-savvy, and all the things that would ever keep me from being labeled
Welcome
Marketing
Marketing exists for the exchange of value. If there is a transaction, marketing helped to facilitate.
It’s A Revolution
Professional sports have long been available for free viewing, either on cable, satellite, or over-the-air. Of course, league blackout rules apply in
To The Future
Outdoor advertising has long been the haven for companies with lots of money and creative whimsy. Whereas television is two-dimensional and ephemeral
Social Media And Your Job
I've taught the COB introductory management course for years. It’s one of my favorite courses to teach because it gets into the nitty gritty of real
Should businesses celebrate el Día de los Muertos?
El Día de los Muertos or the Day of the Dead is commonly perceived to be the “Mexican Halloween.” However, this is not the case. This holiday is about
Innovation Follows from Influence: Stan Sigman Delivered
For his time, Jules Verne was remarkably forward-looking and imaginative, or at least I thought so as a child. In his novels, what Jules Verne
Unhappy Hour
Price increases are one of the most painful things we consumers endure, and we sure have had to endure a lot of them the last couple of years. We have
Booze In The Blender
Every once in a while, I cut myself a little slack and deviate from the Daily Blog norm. Instead of another hard lesson in marketing, I like to just
The Steaks Are High
I remember all too well that time in the early-1970s when there was a spike in the price of beef. My Dad the Accountant was also the primary shopper in
What’s In A Name
Changing your company name is always risky business, yet we have seen it done by two major players in the last couple of years. Google became Alphabet,
