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ProfSpeak | Business Ideas and Resources

Reflections on Contemporary Business Issues in the Digital Age

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March 21, 2023 by Nick Gerlich

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February 6, 2023 by Nick Gerlich

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Marketing

Marketing exists for the exchange of value. If there is a transaction, marketing helped to facilitate.

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Neil Young pulled his songs from Spotify. Young person listening to music via Spotify on phone. Photo by cottonbro from Pexels

digital music, music streaming, Neil Young, Spotify

The Damage Done

I quit buying CDs more than a decade ago. It was a tough decision, especially since my relationship with recorded music started around 1970. I have gone

February 7, 2022

gears AI-Enabled Recommendation Engine

artificial intelligence, e-commerce, Recommendation Engines

Artificial Intelligence-Enabled Recommendation Engines

Artificial Intelligence in E-Commerce Artificial intelligence (AI) is a branch of computer systems that can perform tasks that typically require

January 24, 2022

Kroger supermarket delivery van

ecommerce, marketing, robots, supermarket retailing

What’s Not In Store

I have long been fascinated by supermarket retailing. It’s one of those categories that is truly evergreen, because we will always need food. Since we

December 27, 2021

Instagram shopping may include ghost stores

boutique, ecommerce, fast fashion, Instagram, shops

Ghost In The Machine

A little over 11 years ago, Instagram was launched by Kevin Systrom and Mike Krieger. While the filters were pretty atrocious, and folks really had no

November 8, 2021

pumpkin spice latte the taste of fall

fall semester, marketing strategies, nostalgia marketing, pumpkin spice

It’s Fall, Y’all: Pumpkin Spice and Nostalgia Marketing

Ahhh … Fall. The time of year to stop and smell the pumpkin spice. I can recall a time when, if tasked to associate a fruit with the season, I would

September 20, 2021

commercial, delivery, dining, ghost, kitchen

Ghosts In The Kitchen

Most consumers do not realize that when they are buying private-label products at their favorite stores, those items are often manufactured by companies

September 6, 2021

e-commerce, online shopping, social commerce, user generated content

Customers’ Dual Roles in Social Commerce

Social Commerce Social commerce refers to the use of social media tools to engage customers and gain profitable benefits. For example, Amazon

September 2, 2021

Hypothesis Testing: You Do it all the Time

How do statisticians and scientists come to the conclusions that they do? Are they really uncovering fundamental universal truths with absolute

August 25, 2021

Chipotle, inflation, minimum wage, prices

Burritos By The Hour

My primary job as professor is not to tell people what they already believe or want to hear. No, it is to shake my students to their very foundation,to

August 16, 2021

influencer marketing requires proper disclosure - woman takes a selfie against a pink wall

advertising disclosures, influencer marketing, social media

This Post Is (Not) Sponsored: Proper Disclosures in Influencer Marketing

Influencer marketing – often via social media – has quickly become a huge component of many advertising budgets. Back in 2019, beauty giant Estée Lauder

August 9, 2021

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