My primary job as professor is not to tell people what they already believe or want to hear. No, it is to shake my students to their very foundation,to
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Marketing
Marketing exists for the exchange of value. If there is a transaction, marketing helped to facilitate.
This Post Is (Not) Sponsored: Proper Disclosures in Influencer Marketing
Influencer marketing – often via social media – has quickly become a huge component of many advertising budgets. Back in 2019, beauty giant Estée Lauder
All Of My Change I Spent On You
So I was driving along a few days ago, listening to the PopRocks channel on SiriusXM, and on comes Maroon5′s 2012 hit, Payphone. Suddenly it dawned on
A New Line of Business: From Gas to Electric
This past spring, I was in the market to buy new lawn equipment. I did what most consumers do, and I researched online and found several stores were
Going To The Country
The Open Last week was The Open Championship. It also goes by the names The Open and The British Open. This may seem trivial, and it is to a point,
Search This
Technology firms have taken very diverse paths into retail through the years. In the case of Amazon, it was an e-commerce giant that went searching for
Back To Normaltown
Everyone from the age of about five on up will have COVID stories to tell for the rest of their lives. Depending on their age last year, their
Bad PR…Allegedly
Normal Day Wake up. Check your phone. Turn on the radio. Watch TV. Look at your smart watch. Read the paper. Each of these touch points there is
Emerging Technology and E-Commerce
Emerging Technology I have been shopping by using e-commerce for several years. As technology has evolved, my shopping experience has improved.
Beware MarketingSpeak
We marketers can be a disingenuous lot. Since we live in a society that embraces caveat emptor–let the buyer beware–the burden is placed on the
