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ProfSpeak | Business Ideas and Resources

Reflections on Contemporary Business Issues in the Digital Age

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September 19, 2023 by Nick Gerlich

Unhappy Hour

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September 7, 2023 by Nick Gerlich

Booze In The Blender

Welcome

Marketing

Marketing exists for the exchange of value. If there is a transaction, marketing helped to facilitate.

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business advocacy, corporate social advocacy, csa, social advocacy, social responsibility

Social Advocacy in Business

Businesses are becoming important social influencers in the social fabric of American society. A recent trend is showing that businesses are going

October 17, 2022

Maximizing Revenue

Here’s an interesting little problem that I’m often asked by students: If a company wants to maximize the amount of money it brings in (its “revenue”),

October 10, 2022

Candor and Empathy Create Paths of Success

At first glance, the idea of management can appear nebulous or generic. Some organizations will allow the role of “management” to remain vague. Other

September 19, 2022

College: If you’re lucky, you might even get paid to attend

Student loan forgiveness could lead to potential unexpected consequences Currently, there is debate on whether student loan forgiveness will make

September 17, 2022

BuffSpeak podcast beginning

BuffSpeak, marketing, narrowcasting, podcast, Texas Panhandle

Listen To BuffSpeak!

When I started teaching at WT more than 30 years ago, our advertising and promotions were rather simple by today’s standards. We had billboards and

September 1, 2022

The Race Is On

Electric vehicles (EVs) have been around a long time now. Just in the modern era, Tesla has been making them since 2003. But the price differential,

August 1, 2022

Business Agility, Chabot

Business Agility Empowered by Chatbots

Business Agility in Organizations Business agility refers to the ability of a company or organization to rapidly react to changes and uncertainties,

July 18, 2022

Gamer Playing

business of video games, gamers, gaming, video game industry, video games

The Business of Video Games

The video game industry has come a long way since their early development in the 1950s. As a teenager, I played the all-time favorites such as Pac-Man,

July 11, 2022

Photo by Anna Shvets Pexels.com shrinkflation at the grocery store

consumer packaged goods, grocery shopping, inflation, smart shopping, supermarket retailing

Honey, I Shrunk The Package

The relentless inflation we are experiencing is forcing marketers to rethink everything. How do you respond to consumer discontent? Should they shrink

June 13, 2022

the price of gas is changing photo from Pexels

Economy, gasoline, historical perspective, inflation

It’s All Relative

As if the war on American pocketbooks weren’t bad enough, now we have a real war that is fueling the problem. Literally. You can’t turn on the

March 14, 2022

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Categories

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Latest Posts

  • Unhappy Hour
  • Booze In The Blender
  • The Rise of The Human Capital Era and The Human Resources Department: You Can’t Have One Without the Other.
  • Do not make these Eight Email Mistakes

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