For his time, Jules Verne was remarkably forward-looking and imaginative, or at least I thought so as a child. In his novels, what Jules Verne
Welcome
Marketing
Marketing exists for the exchange of value. If there is a transaction, marketing helped to facilitate.
Unhappy Hour
Price increases are one of the most painful things we consumers endure, and we sure have had to endure a lot of them the last couple of years. We have
Booze In The Blender
Every once in a while, I cut myself a little slack and deviate from the Daily Blog norm. Instead of another hard lesson in marketing, I like to just
The Steaks Are High
I remember all too well that time in the early-1970s when there was a spike in the price of beef. My Dad the Accountant was also the primary shopper in
What’s In A Name
Changing your company name is always risky business, yet we have seen it done by two major players in the last couple of years. Google became Alphabet,
Shake It, Baby
It seems like I spend most of my time picking apart marketing flops and failures. It is important to do so, because there are object lessons to be found
Five Reasons to Study Abroad
When I was in 10th grade, my English teacher at my German High School handed out flyers for a semester abroad. I took one home, my parents thought it
If The Top Fits
Buying clothing online has always been problematic. In fact, it has long been one of the most contentious concerns, a reason why people still prefer
Rocking Your First Summer Internship
Towards the end of the semester, many will ask you, “What are your plans for this summer?” Some students will say traveling, spending time with the
What Everyone Knows is Frequently Wrong
Is Management an Art or a Science? When posed with this question, my answer is generally, “yes.” We can examine a scientific or clinical definition of
