There are some companies I would never guess to have any kind of digital presence whatsoever. Sometimes the product and/or service offering is just a
Welcome
Marketing
Marketing exists for the exchange of value. If there is a transaction, marketing helped to facilitate.
When the Karate Kid goes to College and Earns a New Belt
Humor me while I make a quick analogy between karate and professional certificates. (Disclaimer: I took a few lessons of karate as a child and ended up
From Carson To Kelce: A New World Of Entertainment
Whether it helps to pass the time on a cross-country road trip or serves as background noise while working a 9 to 5 job, Monday through Friday, podcasts
On The Telly
I did a thing not long ago. As much as I fancy myself being future-forward, tech-savvy, and all the things that would ever keep me from being labeled
It’s A Revolution
Professional sports have long been available for free viewing, either on cable, satellite, or over-the-air. Of course, league blackout rules apply in
To The Future
Outdoor advertising has long been the haven for companies with lots of money and creative whimsy. Whereas television is two-dimensional and ephemeral
Social Media And Your Job
I've taught the COB introductory management course for years. It’s one of my favorite courses to teach because it gets into the nitty gritty of real
Should businesses celebrate el Día de los Muertos?
El Día de los Muertos or the Day of the Dead is commonly perceived to be the “Mexican Halloween.” However, this is not the case. This holiday is about
Innovation Follows from Influence: Stan Sigman Delivered
For his time, Jules Verne was remarkably forward-looking and imaginative, or at least I thought so as a child. In his novels, what Jules Verne
Unhappy Hour
Price increases are one of the most painful things we consumers endure, and we sure have had to endure a lot of them the last couple of years. We have
