Social Commerce Social commerce refers to the use of social media tools to engage customers and gain profitable benefits. For example, Amazon
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Marketing
Marketing exists for the exchange of value. If there is a transaction, marketing helped to facilitate.
Hypothesis Testing: You Do it all the Time
How do statisticians and scientists come to the conclusions that they do? Are they really uncovering fundamental universal truths with absolute
Burritos By The Hour
My primary job as professor is not to tell people what they already believe or want to hear. No, it is to shake my students to their very foundation,to
This Post Is (Not) Sponsored: Proper Disclosures in Influencer Marketing
Influencer marketing – often via social media – has quickly become a huge component of many advertising budgets. Back in 2019, beauty giant Estée Lauder
All Of My Change I Spent On You
So I was driving along a few days ago, listening to the PopRocks channel on SiriusXM, and on comes Maroon5′s 2012 hit, Payphone. Suddenly it dawned on
A New Line of Business: From Gas to Electric
This past spring, I was in the market to buy new lawn equipment. I did what most consumers do, and I researched online and found several stores were
Going To The Country
The Open Last week was The Open Championship. It also goes by the names The Open and The British Open. This may seem trivial, and it is to a point,
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Technology firms have taken very diverse paths into retail through the years. In the case of Amazon, it was an e-commerce giant that went searching for
Back To Normaltown
Everyone from the age of about five on up will have COVID stories to tell for the rest of their lives. Depending on their age last year, their
Bad PR…Allegedly
Normal Day Wake up. Check your phone. Turn on the radio. Watch TV. Look at your smart watch. Read the paper. Each of these touch points there is
