When I started teaching at WT more than 30 years ago, our advertising and promotions were rather simple by today’s standards. We had billboards and
Welcome
Marketing
Marketing exists for the exchange of value. If there is a transaction, marketing helped to facilitate.
The Race Is On
Electric vehicles (EVs) have been around a long time now. Just in the modern era, Tesla has been making them since 2003. But the price differential,
Business Agility Empowered by Chatbots
Business Agility in Organizations Business agility refers to the ability of a company or organization to rapidly react to changes and uncertainties,
The Business of Video Games
The video game industry has come a long way since their early development in the 1950s. As a teenager, I played the all-time favorites such as Pac-Man,
Honey, I Shrunk The Package
The relentless inflation we are experiencing is forcing marketers to rethink everything. How do you respond to consumer discontent? Should they shrink
It’s All Relative
As if the war on American pocketbooks weren’t bad enough, now we have a real war that is fueling the problem. Literally. You can’t turn on the
Let’s Talk About Bruno
5 Observations About Encanto at the Intersection of Internet Culture and Marketing February has been a good month for Disney so far. The House of
The Economics of Love
When I saw that my next blog post was going to post on Valentine's Day, I asked myself the question: "What can economics tell us about love?" I know, I
The Damage Done
I quit buying CDs more than a decade ago. It was a tough decision, especially since my relationship with recorded music started around 1970. I have gone
Artificial Intelligence-Enabled Recommendation Engines
Artificial Intelligence in E-Commerce Artificial intelligence (AI) is a branch of computer systems that can perform tasks that typically require
