Marketing

2023 is off to an amazing start with many wonderful global events ahead. We have Walt Disney Company’s centennial in February, King Charles III’s

Because of a shortage in savings, investments, and alternative retirement sources, Social Security benefits are the main source of income for millions

The vast majority of those in the US are terrible at negotiating. First off, most don’t have much experience with it. Beyond the infrequent purchases of

The other day I fell down a rabbit hole. A big wide, gaping Facebook-shaped chasm. You see, I had been occasionally seeing ads for an online MBA program

Its that time of year where once again we are rushing and stressing to have the perfect holiday season. Many of us are shopping, and to save time and

When Thomas Friedman proposed that the World is Flat (2005), we understood the impact of advances in telecommunications that worked in concert with

Affinity merchandising is big businesses. It’s all part of what academics call fandom, and includes everything from sports team jerseys and caps to

Here’s an interesting little problem that I’m often asked by students: If a company wants to maximize the amount of money it brings in (its “revenue”),

At first glance, the idea of management can appear nebulous or generic. Some organizations will allow the role of “management” to remain vague. Other