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Reflections on Contemporary Business Issues in the Digital Age

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brand consumption

Be Careful What you Post: Social Media and Reputation

January 28, 2021

posting on social media

As users of social media websites such as Facebook, Twitter, Pinterest, and Instagram, we often feel the urge to post whatever comes to mind. Companies … [Read more...] about Be Careful What you Post: Social Media and Reputation

Tags - brand consumption, reputation, risk management, social media

Utilizing Reviews to Guide Buying Decisions

December 7, 2020

online reviews and ratings

It's that time of year again where we start to buy gifts for others that we may not know all that much about. So what do you do? One option is to just … [Read more...] about Utilizing Reviews to Guide Buying Decisions

Tags - brand consumption, marketing, online reviews, ratings, research

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Latest Posts

  • I C Evolution
  • Strange Brew
  • March Madness, Hot Hands and the Gambler’s Fallacy
  • In the Weeds – The Effect of Cannabis Use on Career Outcomes

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