When I started teaching at WT more than 30 years ago, our advertising and promotions were rather simple by today’s standards. We had billboards and … [Read more...] about Listen To BuffSpeak!
What’s Not In Store
I have long been fascinated by supermarket retailing. It’s one of those categories that is truly evergreen, because we will always need food. Since we … [Read more...] about What’s Not In Store
Technology firms have taken very diverse paths into retail through the years. In the case of Amazon, it was an e-commerce giant that went searching for … [Read more...] about Search This
What would you say you do here? A lot of students ask "what can I do with a marketing degree" and it is actually a pretty difficult question given … [Read more...] about Defining Marketing
Co-Branding: Come Together Right Now
It would be easy to think that in a capitalistic society, friendships between companies could only be superficial. That everyone is only looking out for … [Read more...] about Co-Branding: Come Together Right Now
What Your Degree Says about You
One of the best things about the internet is people picking on one another, often about a hyper-specific topic. In this situation, I have seen several … [Read more...] about What Your Degree Says about You
The Netflix Business Evolution
One of the hallmarks of a mature human being is being able to admit when you were wrong, especially about Netflix. While I cannot lay claim to being the … [Read more...] about The Netflix Business Evolution
Reading Through the Lines: “A new study found…”
For a number or reasons, from the ease of sharing information online to the increasing availability of studies through open-source means, this type of … [Read more...] about Reading Through the Lines: “A new study found…”
TikTok: The Next Big Thing in Job Search?
Job search is one of the areas the ongoing pandemic has negatively impacted. Consequently, recent college graduates and young people. The unemployment … [Read more...] about TikTok: The Next Big Thing in Job Search?
Cyber Monday in 2020
Cyber Monday is just around the corner with Thanksgiving behind us, and now more than ever, the Christmas shopping season is upon us. You can run, but … [Read more...] about Cyber Monday in 2020