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Reflections on Contemporary Business Issues in the Digital Age

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Five Reasons to Study Abroad

June 26, 2023

take a virtual study abroad trip by reading about Germany

When I was in 10th grade, my English teacher at my German High School handed out flyers for a semester abroad. I took one home, my parents thought it … [Read more...] about Five Reasons to Study Abroad

Tags - economics, marketing, monetary policy, study abroad

Listen To BuffSpeak!

September 1, 2022

BuffSpeak podcast beginning

When I started teaching at WT more than 30 years ago, our advertising and promotions were rather simple by today’s standards. We had billboards and … [Read more...] about Listen To BuffSpeak!

Tags - BuffSpeak, marketing, narrowcasting, podcast, Texas Panhandle

What’s Not In Store

December 27, 2021

Kroger supermarket delivery van

I have long been fascinated by supermarket retailing. It’s one of those categories that is truly evergreen, because we will always need food. Since we … [Read more...] about What’s Not In Store

Tags - ecommerce, marketing, robots, supermarket retailing

Search This

July 6, 2021

Technology firms have taken very diverse paths into retail through the years. In the case of Amazon, it was an e-commerce giant that went searching for … [Read more...] about Search This

Tags - Google, marketing, Retail, search, technology

Defining Marketing

May 3, 2021

Abstract image of marketing in relation to social media and advertising

What would you say you do here? A lot of students ask "what can I do with a marketing degree" and it is actually a pretty difficult question given … [Read more...] about Defining Marketing

Tags - marketing

Co-Branding: Come Together Right Now

March 22, 2021

It would be easy to think that in a capitalistic society, friendships between companies could only be superficial. That everyone is only looking out for … [Read more...] about Co-Branding: Come Together Right Now

Tags - co-branding, marketing, strategic alliances

What Your Degree Says about You

March 15, 2021

A person receiving a college degree

One of the best things about the internet is people picking on one another, often about a hyper-specific topic. In this situation, I have seen several … [Read more...] about What Your Degree Says about You

Tags - college degree, grad school, marketing, undergrad

The Netflix Business Evolution

February 1, 2021

One of the hallmarks of a mature human being is being able to admit when you were wrong, especially about Netflix. While I cannot lay claim to being the … [Read more...] about The Netflix Business Evolution

Tags - Business, digital streaming, evolution, marketing, NetFlix

Reading Through the Lines: “A new study found…”

January 25, 2021

For a number or reasons, from the ease of sharing information online to the increasing availability of studies through open-source means, this type of … [Read more...] about Reading Through the Lines: “A new study found…”

Tags - marketing, research, research design, social science, theory

TikTok: The Next Big Thing in Job Search?

December 21, 2020

Job search is one of the areas the ongoing pandemic has negatively impacted. Consequently, recent college graduates and young people. The unemployment … [Read more...] about TikTok: The Next Big Thing in Job Search?

Tags - career, college students, job seekers, marketing, tiktok

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