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Reflections on Contemporary Business Issues in the Digital Age

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Customers’ Dual Roles in Social Commerce

September 2, 2021

Social Commerce Social commerce refers to the use of social media tools to engage customers and gain profitable benefits. For example, Amazon … [Read more...] about Customers’ Dual Roles in Social Commerce

Tags - e-commerce, online shopping, social commerce, user generated content

Amid a Pandemic, A Digital Boom for U.S. Retailers

December 10, 2020

The 2020 holiday shopping season will look different for consumers and retail businesses this year. The COVID-19 pandemic has dramatically shifted … [Read more...] about Amid a Pandemic, A Digital Boom for U.S. Retailers

Tags - contactless pickup, covid-19, curbside pickup, online shopping, us retailers

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Latest Posts

  • I C Evolution
  • Strange Brew
  • March Madness, Hot Hands and the Gambler’s Fallacy
  • In the Weeds – The Effect of Cannabis Use on Career Outcomes

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