Social Commerce Social commerce refers to the use of social media tools to engage customers and gain profitable benefits. For example, Amazon … [Read more...] about Customers’ Dual Roles in Social Commerce
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Amid a Pandemic, A Digital Boom for U.S. Retailers
The 2020 holiday shopping season will look different for consumers and retail businesses this year. The COVID-19 pandemic has dramatically shifted … [Read more...] about Amid a Pandemic, A Digital Boom for U.S. Retailers