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ProfSpeak | Business Ideas and Resources

Reflections on Contemporary Business Issues in the Digital Age

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Nick Gerlich

 

Hickman Professor of Marketing

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Professional Profile
Dr. Gerlich came to WTAMU straight out of graduate school in 1989 after earning his Ph.D. in marketing at Indiana University. He is now the J. Pat Hickman Professor of Marketing.

Teaching and Related Service
A pioneer in WTAMU’s online program, Dr. Gerlich has been teaching online since 1997, and more than 100 distinct online teaching experiences under his belt. He continues to innovate and tweak his classes, adding audio and video podcasts. While Gerlich enjoys classroom teaching, he has found that online teaching is perfectly suited to both his personality and technical skills.

Research and Creative Activity
Dr. Gerlich has researched and published numerous articles exploring faculty and student involvement with and evaluation of online teaching, as well as the recent phenomenon of illegal file sharing and its impacts on the music industry. His current projects include the economic effects of COVID-19, the relationship between locus of control, belief in conspiracy theories, and behaviors during the pandemic, and the role nostalgia plays in historic and cultural tourism.

Personal Sketch
Dr. Gerlich is an avid bicyclist, having raced cross-country in countless ultra-marathon races around the nation. He is an active photographer and is documenting outdoor advertising and roadside attractions across the USA.

Nick Gerlich

Posts

co-branding, marketing, strategic alliances

Co-Branding: Come Together Right Now

March 22, 2021

Business, digital streaming, evolution, marketing, NetFlix

The Netflix Business Evolution

February 1, 2021

2020 cyber monday alternative to christmas shopping

2020 shopping, covid-19, cyber monday, e-commerce, marketing, shopping

Cyber Monday in 2020

December 14, 2020

Businesses Making Or Breaking It In A Pandemic

October 31, 2020

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Categories

  • Accounting
  • Business Communication
  • Business Law
  • Computer Information Systems
  • Economics
  • Finance
  • Management
  • Marketing

Latest Posts

  • Joining the Herd: Sheeple, or Rational Actors?
  • NFT – New Fangled Thing
  • Sharing Good News At Work: A Mixed Blessing
  • Unintended Consequences: COVID Impact on Primary Care

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