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ProfSpeak | Business Ideas and Resources

Reflections on Contemporary Business Issues in the Digital Age

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Nick Gerlich

 

Hickman Professor of Marketing

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Professional Profile
Dr. Gerlich came to WTAMU straight out of graduate school in 1989 after earning his Ph.D. in marketing at Indiana University. He is now the J. Pat Hickman Professor of Marketing.

Nick Gerlich

Posts

Hub City

October 31, 2022

BuffSpeak podcast beginning

BuffSpeak, marketing, narrowcasting, podcast, Texas Panhandle

Listen To BuffSpeak!

September 1, 2022

The Race Is On

August 1, 2022

Photo by Anna Shvets Pexels.com shrinkflation at the grocery store

consumer packaged goods, grocery shopping, inflation, smart shopping, supermarket retailing

Honey, I Shrunk The Package

June 13, 2022

the price of gas is changing photo from Pexels

Economy, gasoline, historical perspective, inflation

It’s All Relative

March 14, 2022

Neil Young pulled his songs from Spotify. Young person listening to music via Spotify on phone. Photo by cottonbro from Pexels

digital music, music streaming, Neil Young, Spotify

The Damage Done

February 7, 2022

Kroger supermarket delivery van

ecommerce, marketing, robots, supermarket retailing

What’s Not In Store

December 27, 2021

Instagram shopping may include ghost stores

boutique, ecommerce, fast fashion, Instagram, shops

Ghost In The Machine

November 8, 2021

commercial, delivery, dining, ghost, kitchen

Ghosts In The Kitchen

September 6, 2021

Chipotle, inflation, minimum wage, prices

Burritos By The Hour

August 16, 2021

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Categories

  • Accounting
  • Business Communication
  • Business Law
  • Computer Information Systems
  • Economics
  • Finance
  • Management
  • Marketing

Latest Posts

  • Unhappy Hour
  • Booze In The Blender
  • The Rise of The Human Capital Era and The Human Resources Department: You Can’t Have One Without the Other.
  • Do not make these Eight Email Mistakes

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