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ProfSpeak | Business Ideas and Resources

Reflections on Contemporary Business Issues in the Digital Age

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Nick Gerlich

 

Hickman Professor of Marketing

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Professional Profile
Dr. Gerlich came to WTAMU straight out of graduate school in 1989 after earning his Ph.D. in marketing at Indiana University. He is now the J. Pat Hickman Professor of Marketing.

Nick Gerlich

Posts

Shake It, Baby

July 11, 2023

If The Top Fits

June 19, 2023

Party Like It’s 1946

April 24, 2023

About Face

March 21, 2023

Share Bears

February 6, 2023

In A Rut

December 5, 2022

Hub City

October 31, 2022

BuffSpeak podcast beginning

BuffSpeak, marketing, narrowcasting, podcast, Texas Panhandle

Listen To BuffSpeak!

September 1, 2022

The Race Is On

August 1, 2022

Photo by Anna Shvets Pexels.com shrinkflation at the grocery store

consumer packaged goods, grocery shopping, inflation, smart shopping, supermarket retailing

Honey, I Shrunk The Package

June 13, 2022

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Categories

  • Accounting
  • Business Communication
  • Business Law
  • Computer Information Systems
  • Economics
  • Finance
  • HR
  • Management
  • Marketing

Latest Posts

  • I C Evolution
  • Strange Brew
  • March Madness, Hot Hands and the Gambler’s Fallacy
  • In the Weeds – The Effect of Cannabis Use on Career Outcomes

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