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ProfSpeak | Business Ideas and Resources

Reflections on Contemporary Business Issues in the Digital Age

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Robert King

 

Associate Dean of Graduate Business Programs, Associate Professor of Marketing, and Wilder Professor of Business

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Degrees

  • Ph.D. in Marketing from the University of Mississippi (2015)
  • M.S. in Finance & Economics (MSFE) from West Texas A&M University (2011)
  • M.B.A. in Marketing from West Texas A&M University (2010)
  • B.B.A. in Marketing from West Texas A&M University (2008)

Robert King

Posts

branding, consumer behavior, country of origin, generics

Going To The Country

July 26, 2021

Bad PR…Allegedly

June 14, 2021

Abstract image of marketing in relation to social media and advertising

marketing

Defining Marketing

May 3, 2021

A person receiving a college degree

college degree, grad school, marketing, undergrad

What Your Degree Says about You

March 15, 2021

marketing, research, research design, social science, theory

Reading Through the Lines: “A new study found…”

January 25, 2021

online reviews and ratings

brand consumption, marketing, online reviews, ratings, research

Utilizing Reviews to Guide Buying Decisions

December 7, 2020

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Categories

  • Accounting
  • Business Communication
  • Business Law
  • Computer Information Systems
  • Economics
  • Finance
  • HR
  • Management
  • Marketing

Latest Posts

  • I C Evolution
  • Strange Brew
  • March Madness, Hot Hands and the Gambler’s Fallacy
  • In the Weeds – The Effect of Cannabis Use on Career Outcomes

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Categories

  • Accounting
  • Business Communication
  • Business Law
  • Computer Information Systems
  • Economics
  • Finance
  • HR
  • Management
  • Marketing

Latest Posts

  • I C Evolution
  • Strange Brew
  • March Madness, Hot Hands and the Gambler’s Fallacy
  • In the Weeds – The Effect of Cannabis Use on Career Outcomes

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