Influencer marketing – often via social media – has quickly become a huge component of many advertising budgets. Back in 2019, beauty giant Estée Lauder
Welcome
Business Communication
The clear, concise exchange of information and ideas to support or promote an organization’s objectives and activities. Communication is a distinct and essential component of business success.
Professional Presence on LinkedIn
Social Media Communication Social networking refers to the digital tools that allow people to share content and stay connected. There are several
How to Spot a Liar
In your everyday life, you are likely to encounter a "Pinocchio," or a person that tells lies. People in general tell an average of two lies a day. But,
Should You Trust That Meme?
Avoid Getting Trapped in a Social Media Misinformation Rabbit Hole The phrase “fake news” is everywhere lately, and fact check flags are popping up
Pack your Lederhosen!
Tips for Your Next Vacation or Business Trip to Germany As borders are slowly reopening to international travel after the Covid-19 pandemic, you
The 5 Costs of Miscommunication
We've all made mistakes in our communication in our everyday life. It can be as simple as sending an angry email to one's boss. Or, using a bad word at
5 Simple Ways to Make the Most of Your Summer Break
Congratulations! You made it to the end of another COVID-impacted semester. You’ve had some time to recover from finals and hopefully catch up on some
Why are Women Leaving the Workforce?
The Covid-19 pandemic has reversed much of the progress we have made in addressing the gender gap in occupations since the 1980s. Prior to the pandemic,
6 Tips to Build Soft Skills for a Post-Pandemic World
You’ve heard about the value of choosing the right major or completing an internship to boost your future career prospects. However, there are many more
Aristotle’s Advice to CEOs on Mastering Leadership Communication
How we communicate in public says a lot about who we are as individuals. Before 300 B.C., Greek philosopher Aristotle wrote about the art of persuasion
