Marketing

I remember all too well that time in the early-1970s when there was a spike in the price of beef. My Dad the Accountant was also the primary shopper in

Changing your company name is always risky business, yet we have seen it done by two major players in the last couple of years. Google became Alphabet,

It seems like I spend most of my time picking apart marketing flops and failures. It is important to do so, because there are object lessons to be found

Buying clothing online has always been problematic. In fact, it has long been one of the most contentious concerns, a reason why people still prefer

Is Management an Art or a Science? When posed with this question, my answer is generally, “yes.” We can examine a scientific or clinical definition of

For the last few months it has felt like the circus was in town, with carnival barkers hyping one attraction after another, each more bizarre and

“You’ll get old someday…if you live long enough.”

 Those were the words my mother repeated often when I was growing up. Well, I have lived long