We marketers can be a disingenuous lot. Since we live in a society that embraces caveat emptor–let the buyer beware–the burden is placed on the
Welcome
Marketing
Marketing exists for the exchange of value. If there is a transaction, marketing helped to facilitate.
Defining Marketing
What would you say you do here? A lot of students ask "what can I do with a marketing degree" and it is actually a pretty difficult question given
Zoom….Noun, Verb, or Adjective?
Zoom. In the last year, Zoom was one of the most frequently used words in our society. It is used as noun, adjective, and verb: Zooming. Zoomers,
Co-Branding: Come Together Right Now
It would be easy to think that in a capitalistic society, friendships between companies could only be superficial. That everyone is only looking out for
What Your Degree Says about You
One of the best things about the internet is people picking on one another, often about a hyper-specific topic. In this situation, I have seen several
Of Mittens, Memes, and Marketing
I'm sure by now you’ve encountered the “Bernie's Mittens” meme. You know, the one that was everywhere after the presidential inauguration last month.
The Netflix Business Evolution
One of the hallmarks of a mature human being is being able to admit when you were wrong, especially about Netflix. While I cannot lay claim to being the
Be Careful What you Post: Social Media and Reputation
As users of social media websites such as Facebook, Twitter, Pinterest, and Instagram, we often feel the urge to post whatever comes to mind. Companies
Reading Through the Lines: “A new study found…”
For a number or reasons, from the ease of sharing information online to the increasing availability of studies through open-source means, this type of
TikTok: The Next Big Thing in Job Search?
Job search is one of the areas the ongoing pandemic has negatively impacted. Consequently, recent college graduates and young people. The unemployment
