The Open Last week was The Open Championship. It also goes by the names The Open and The British Open. This may seem trivial, and it is to a point,
Welcome
Marketing
Marketing exists for the exchange of value. If there is a transaction, marketing helped to facilitate.
Search This
Technology firms have taken very diverse paths into retail through the years. In the case of Amazon, it was an e-commerce giant that went searching for
Back To Normaltown
Everyone from the age of about five on up will have COVID stories to tell for the rest of their lives. Depending on their age last year, their
Bad PR…Allegedly
Normal Day Wake up. Check your phone. Turn on the radio. Watch TV. Look at your smart watch. Read the paper. Each of these touch points there is
Emerging Technology and E-Commerce
Emerging Technology I have been shopping by using e-commerce for several years. As technology has evolved, my shopping experience has improved.
Beware MarketingSpeak
We marketers can be a disingenuous lot. Since we live in a society that embraces caveat emptor–let the buyer beware–the burden is placed on the
Defining Marketing
What would you say you do here? A lot of students ask "what can I do with a marketing degree" and it is actually a pretty difficult question given
Zoom….Noun, Verb, or Adjective?
Zoom. In the last year, Zoom was one of the most frequently used words in our society. It is used as noun, adjective, and verb: Zooming. Zoomers,
Co-Branding: Come Together Right Now
It would be easy to think that in a capitalistic society, friendships between companies could only be superficial. That everyone is only looking out for
What Your Degree Says about You
One of the best things about the internet is people picking on one another, often about a hyper-specific topic. In this situation, I have seen several
