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ProfSpeak | Business Ideas and Resources

Reflections on Contemporary Business Issues in the Digital Age

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Nick Gerlich

 

Hickman Professor of Marketing

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Professional Profile
Dr. Gerlich came to WTAMU straight out of graduate school in 1989 after earning his Ph.D. in marketing at Indiana University. He is now the J. Pat Hickman Professor of Marketing.

Nick Gerlich

Posts

buyer beware, marketing jargon

Beware MarketingSpeak

May 10, 2021

co-branding, marketing, strategic alliances

Co-Branding: Come Together Right Now

March 22, 2021

Business, digital streaming, evolution, marketing, NetFlix

The Netflix Business Evolution

February 1, 2021

2020 cyber monday alternative to christmas shopping

2020 shopping, covid-19, cyber monday, e-commerce, marketing, shopping

Cyber Monday in 2020

December 14, 2020

Businesses Making Or Breaking It In A Pandemic

October 31, 2020

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Categories

  • Accounting
  • Business Communication
  • Business Law
  • Computer Information Systems
  • Economics
  • Finance
  • HR
  • Management
  • Marketing

Latest Posts

  • The Mentor Myth: The Importance of Meaningful Networks
  • Search Me
  • I C Evolution
  • Strange Brew

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