Affinity merchandising is big businesses. It’s all part of what academics call fandom, and includes everything from sports team jerseys and caps to
Welcome
Marketing
Marketing exists for the exchange of value. If there is a transaction, marketing helped to facilitate.
Social Advocacy in Business
Businesses are becoming important social influencers in the social fabric of American society. A recent trend is showing that businesses are going
Maximizing Revenue
Here’s an interesting little problem that I’m often asked by students: If a company wants to maximize the amount of money it brings in (its “revenue”),
Candor and Empathy Create Paths of Success
At first glance, the idea of management can appear nebulous or generic. Some organizations will allow the role of “management” to remain vague. Other
College: If you’re lucky, you might even get paid to attend
Student loan forgiveness could lead to potential unexpected consequences Currently, there is debate on whether student loan forgiveness will make
Listen To BuffSpeak!
When I started teaching at WT more than 30 years ago, our advertising and promotions were rather simple by today’s standards. We had billboards and
The Race Is On
Electric vehicles (EVs) have been around a long time now. Just in the modern era, Tesla has been making them since 2003. But the price differential,
Business Agility Empowered by Chatbots
Business Agility in Organizations Business agility refers to the ability of a company or organization to rapidly react to changes and uncertainties,
The Business of Video Games
The video game industry has come a long way since their early development in the 1950s. As a teenager, I played the all-time favorites such as Pac-Man,
Honey, I Shrunk The Package
The relentless inflation we are experiencing is forcing marketers to rethink everything. How do you respond to consumer discontent? Should they shrink
