I quit buying CDs more than a decade ago. It was a tough decision, especially since my relationship with recorded music started around 1970. I have gone
Welcome
Marketing
Marketing exists for the exchange of value. If there is a transaction, marketing helped to facilitate.
Artificial Intelligence-Enabled Recommendation Engines
Artificial Intelligence in E-Commerce Artificial intelligence (AI) is a branch of computer systems that can perform tasks that typically require
What’s Not In Store
I have long been fascinated by supermarket retailing. It’s one of those categories that is truly evergreen, because we will always need food. Since we
Ghost In The Machine
A little over 11 years ago, Instagram was launched by Kevin Systrom and Mike Krieger. While the filters were pretty atrocious, and folks really had no
It’s Fall, Y’all: Pumpkin Spice and Nostalgia Marketing
Ahhh … Fall. The time of year to stop and smell the pumpkin spice. I can recall a time when, if tasked to associate a fruit with the season, I would
Ghosts In The Kitchen
Most consumers do not realize that when they are buying private-label products at their favorite stores, those items are often manufactured by companies
Customers’ Dual Roles in Social Commerce
Social Commerce Social commerce refers to the use of social media tools to engage customers and gain profitable benefits. For example, Amazon
Hypothesis Testing: You Do it all the Time
How do statisticians and scientists come to the conclusions that they do? Are they really uncovering fundamental universal truths with absolute
Burritos By The Hour
My primary job as professor is not to tell people what they already believe or want to hear. No, it is to shake my students to their very foundation,to
This Post Is (Not) Sponsored: Proper Disclosures in Influencer Marketing
Influencer marketing – often via social media – has quickly become a huge component of many advertising budgets. Back in 2019, beauty giant Estée Lauder
